The Essence of You.

A podcast that explores who we are beyond our labels.

Who are you when you take away the job title, the roles, the labels, and just be?

Through intimate, unscripted conversations with host, Steph Lokelani, The Essence of You Podcast dives deep into the core of the human experience with people from all walks of life.

New episodes release every Friday, with guests whose stories are as unique as the outfits they choose to wear, because yes, this is both a video AND audio podcast.

Do you have a story to share? I'd love to hear it. Tell me a little bit about you and let's get you in an episode!

Full Swing PR's Caitlin Copple on Visibility, GEO & Owning Your Story

Steph Lokelani

Published on: 09/18/2026

Caitlin unpacks what she calls PR 3.0: writing not just for journalists but for the AI models now shaping how people find and judge a business.

The Essence of You podcastCaitlin CoppleSteph LokelaniFull Swing PRpublic relationsPR strategygenerative engine optimizationGEOAI searchChatGPT visibilityearned mediawomen owned businessLGBTQ owned businessBoise Idahorebrandingpersonal brandingvisibility scorecardprivate pilotlearning to flyentrepreneurshipsmall business owner

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If you’re looking for clarity on best practices, workflow, or how to support your in-house marketing team, our CEO and Producer, Steph Lokelani is here to support you.